Project Pictogram - Driving Safer Roads
FREE artwork files for the production of 'Fatal Factor' driver behaviour change reminder stickers. An ideal way to remind your drivers of their obligation to drive safely, as well as promoting mutual understanding and respect amongst ALL road users.
Project Pictogram - Driving Safer Roads, is a simple concept where the UK fleet community align to an 'industry standard' on the communication of the 'Fatal Factors' present in almost all Killed or Serious Injury (KSI) collisions. A set of standardised pictograms become the 'recycle' logo of fatality reduction and road profit protection. Companies displaying the pictogram stickers on fleet back doors combine to create the largest and most sustained on-road advertising campaign ever directed at driver behaviour change education communication. FREE Guidelines & artwork download from web-site.
Endoresed by: FORS, Think!, RoSPA, IAM, Chief Fire Officers' Association, ABI, BIBA.
Short Video: https://m.youtube.com/watch?v=7BRt5CnnpRI
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