Today marks the start of Brake’s annual Road Safety Week, with events taking place across the country, all designed to encourage road users to stay safe and help reduce road collisions and fatalities.
This year, the theme of Road Safety Week is Bike Smart, with Brake offering tips and advice on how every road user can help improve road safety for cyclists and motorcycles, and the charity is encouraging road transport operators to get involved.
Activities include a series of virtual cycle events taking place in London, Leeds, Cardiff and Glasgow. The events will consist of participants riding static exercise bikes across the UK to clock up the kilometres to help Brake reach a total target of 9,740km and raise awareness for the 9,740 cyclists and motorcyclists who are killed or seriously injured on our roads each year.
Friday 23 November sees the National Road Safety Superhero day – where office based staff are encouraged to dress up as heroes to raise cash.
FORS Director John Hix, said: “Brake does amazing things to raise awareness of road safety issues, working hard to help create safer roads, and we encourage all FORS members to get behind Road Safety Week and support it however they can.
“FORS members who have completed the Safe Urban Driving or Van Smart course are aware of the difference it can make to see the road from a cyclist’s point of view and it is great to see Brake highlighting cyclist and motorcyclist safety with this year’s event.”
A range of materials to support this event are available for all commercial vehicle operators simply by registering on the Brake website. Advice includes how to engage with local schools and community groups in exchanging places events, marketing campaigns, and how fleet managers can use the week as a springboard to train staff on safety related subjects.
It is not too late to get involved.
If you are taking part in an activity to support Road Safety Week, please let us know, sharing your #bikesmart and #roadsafety events via twitter. If you tag @brakecharity and @FORS_online we can share FORS members successes and campaigns.
For more information and to learn how to get involved visit: http://www.roadsafetyweek.org.uk