New Era Fuels Ltd – Going for Gold

New Era Fuels Ltd – Going for Gold

Established in 1919, New Era was formerly a distributor for only industrial and automotive lubricants. Over almost 100 years, our range of products has extended to the supply of Red Diesel and Kerosene, and oils & lubricants for commercial, plant, machinery, agricultural and marine applications. Our primary service is to provide an unrivalled, nationwide delivery of Red Diesel; tracked with the latest technology to ensure accuracy and punctuality. Our own fleet of brand new tankers are based around London & Essex and are regularly maintained & checked to exceed the most recent emission and performance standards. While operating from our Harlow headquarters, we have valued and well-trusted partnerships with distributors across the whole of the United Kingdom, allowing us to provide a delivery service anywhere in the country. Says Brett Jacobs our Transport Manager’

We came across FORS when tendering for work across London. When we looked at the requirements and benefits of joining the scheme we saw that they fitted in perfectly with our ethos of improving safety whilst complementing our drive to improve fuel efficiency and reduce our environmental impact’

We take compliance and safety very seriously so we achieved our Bronze and Silver Accreditation first time. FORS did help us by providing training and tools that improved the policies and procedures’

The performance management toolkit really helped us set our targets for reducing our carbon footprint and improving our MPG. FORS has helped us improve our filing systems and procedures’

‘FORS has helped us achieve compliance and safety’ – Brett Jacobs – Transport Manager

All our drivers have completed their Safe Urban Driving course which was funded by the Transport for London. We have also invested heavily in vehicle safety systems cameras, nearside proximity sensors and audible alarms for all our vehicles. All our drivers have also completed FORS E-Learning modules.’

‘We have increased our fleet by 260% in the past 12 months’ – Brett Jacobs – Transport Manager

  • We have included our other parking years in the past 12 months so our fleet has increased by 260% since last year. So even though our fleet increased by so much our accidents only increased slightly as we only had 2 accidents/ collisions for all 36 vehicles in the past 12 months. Even our parking fines and charges work out as for every 3 vehicles we have only 1 received a parking fine or charge in the past 12 months. We managed to keep this so low because we made sure we always selected the best route possible to all our sites and we plan ahead before leaving the yard



MPG Incidents Number of Parking Fines & Charges per vehicle Number of Vehicles
Oct 16-Sept 2017 12.30 2 0.4 10
Oct 17-Sept 2018 19.90 0 0 10
Oct 18-Sept 2019 11.93 2 0.33 36
Percentage improvement -3.01% since 2016/2017 and -40.05 since 2017/ 2018 0% improvement sine 2016/2017 17.50% improvement per vehicle compared to 2016/2017 260% increase


  • We get all my drivers to complete a comprehensive Medical Declaration on an annually basis even though the FORS Standard states once every 5 years. It’s also mentioned in the drivers handbook that if they at any point in time start suffering from a medical condition they need to notify the company ASAP as well as if they need to start taking medication prescribed by their GP or over the counter drugs. We will then investigate it to see if it’s still safe for the driver to be driving for the company and we may even ask the driver to get a letter from his doctor informing the company if he is still able to drive for the company. We will then start doing more driver assessments on the driver to make sure he isn’t a risk to the company or anyone on the road.
  • We have adopted a recruitment policy to try and help us recruit young drivers into the Transport industry. We now include all our depots which are only parking yards, but because we now include all our vehicles we have increased our fleet by 260% since last year as we have increased our drivers from 10 last year to 35 this year.
  • Our Operators yards is located in the middle of Epping Forest and industrial estates – no-where near any schools, hospitals, colleges, residential housing, High Streets etc. We load our lorries using specialist pumps to reduce sound. Servicing and cleaning is done by main dealers at their premises and as we deliver our own products we fill up at our Operating yard and then we go to a site drop it off there. Very rarely would we bring a load back to our yard and if we do it would stay on the lorry which means there is also no added noise. All my lorries have white noise reversing alarms fitted to them.
  • We carry automotive lubricants and fuel to and from construction sites across the whole country. As we rely on our customers asking us to deliver to various construction sites across the whole country, we never know where we are going until they need us. Therefore we can’t afford to try and move anything via barge or train as our Operating Centre is in the Middle of Epping Forest and will never get planning permission to build train lines to deliver our goods. All our other depots are in industrial estates so there is no other method than using a lorry and we then asked to deliver anywhere in the country. So using a Lorry is the most cost effective way of moving our clients goods. We are replacing all our lorries with Euro 6 engines as and when they are due. Currently 94.44% of our fleet is Euro 6 and the remaining 5.56% will be changed in the next 12 months. We have looked at electric vehicles and because of the weights we carry and the fact that our lorries have specialist equipment fitted no manufacture have produced an alternative fuelled vehicle that can carry the weight we do and go over the same terrain we do.

We will continue using what FORS has taught us to improve our MPG and reduce any wasted idling we might have.’

Gaining FORS Gold Accreditation shows how dedicated we are as a company to improving road safety and the safety of all vulnerable road users in London as well as nationally. We will continuously use what FORS has taught us to help reduce our carbon footprint and make the roads so safer for everyone that uses them.


*Please note: All published FORS Gold case studies have been submitted by the accredited company named above and transcribed verbatim